Pacific Brand Sprint

A rapid-fire brand overhaul for a Pacific-region hospitality group. We compressed six months of brand work into a focused two-week sprint — positioning, visual identity, and a brand book ready for launch. From research to rollout, the project touched every brand touchpoint: logo system, colour palette, typography, photography direction, and tone of voice guidelines. The result: a cohesive identity that resonated with both local culture and international travellers, delivering a 40% uplift in brand recognition scores within three months of launch.